Bzz Agent returns to Canada to present at Word Up on October 16 in Toronto
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For years Dave Balter, CEO of BzzAgent has been been working with various Canadian clients on their word of mouth marketing strategies and 
now the Boston-based company is making its first appearance at a Canadian conference. Word Up with is our own Word of Mouth Marketing conference will be held on October 16 here in Toronto. Malcolm Faulds, VP of Media Services will be presenting a session entitled, “Everything they didn’t teach you in WOM school”.
In the session he will provide attendees with a working knowledge of the word-of-mouth (WOM) marketing industry. The session will begin with Malcolm employing real world examples to define not only WOM, but also all of the marketing techniques often confused with true WOM. Audience members will then learn how to employ WOM techniques for their products and services, as well as how to measure results. The case-study-rich presentation will include such topics as “five paths to WOM†and the most common benefits of WOM.
Be sure to get get your tickets and join Malcom and the other excellent speakers!
Correction: This will be Malcom’s first time speaking for BzzAgent in Canada.
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