It is the start of a new year and budget are starting to come back on the rise. Of course the shift of advertising dollars to the internet still continues to rise month after month. Advertising network has released the results of their latest study which represents a 24 percent increase in the past 18 months conducted of media planer and agencies. Sixty-nine percent of media planners and agencies now use online advertising networks as part of their digital ad buys according to the study by Adify.
- More money is being allocated online each quarter:
- 56 percent of respondents’ budgets were more than $500k in 2008. 73 percent were over $500k in 2009.
- In 2009, 37.9 percent of the respondents spend between $1-5 million per quarter on online advertising, 15.2 percent of respondents spend $5-20 million per quarter, and 5.9 percent spend more than $20 million per quarter on online advertising.
- Branding is a major focus for online ad campaigns:
- 83 percent of respondents allocate 50 percent or more of their budget to branding vs. direct response.
- The use of ad networks continues to grow:
- 69 percent of media planners and agencies now use online advertising networks, compared to only 45 percent who were using ad networks regularly according to Adify Media’s May 2008 survey.
- Awareness of vertical ad networks (VANs) continues to grow as a way to reach niche audiences:
- 72 percent are familiar with VANs versus 56 percent in 2008.
Founder of Profectio of business sites which includes 
