Blockbuster Canada give the nod to DDB Canada as advertising AOR
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Canada’s largest movie and game rental retailer has selected DDB Canada as the company’s advertising agency of record after reviewing 25 agencies. DDB Canada, Toronto multi-discipline agency will provide Blockbuster support with television, print, radio, online and customer relationship management strategies.
“DDB has an outstanding track record of success in creativity and business results; all grounded in an impressive strategic platform and illuminated by amazing passion and energy,†says Kimberly Clark, vice-president of marketing for Blockbuster Canada. “They demonstrated a great understanding of our business and a willingness to deliver beyond our advertising needs. DDB is the total integrated resource we were searching for and we’re very excited to bring them on board.”
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