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Jeff Lancaster

As VP, Sales & Business Development, Jeff Lancaster manages 24/7 Real Media Canadian technology, media and search marketing divisions and oversees the company’s business development efforts across Canada. In this role, he is responsible for providing enterprise ad technologies to web publishers, search marketing solutions to major advertisers and managing 24/7 extensive publisher ad network in English Canada. In December 2006 he was named to the IAB Canada Board of Directors and in 2005-06 was the chair of the IAB Ad Operations Council.

Prior to joining 24/7 in 2003, Jeff was most recently the technology sales director for aQuantive Atlas DMT campaign management and third party ad serving technology in Canada. Prior to this role, he spent 4 years as the sales and marketing director for the Click2Net ad network and its TrueIMPACT publisher ad serving platform. He holds a Bachelor of Commerce degree in Marketing from the University of Guelph and has discussed digital marketing on a variety of TV and radio shows and spoken at events conducted by the Interactive Advertising Bureau of Canada and Ad-Tech.