Bensimon Byrne Wins More Of Vincor Canada Business
Bensimon Byrne has also been appointed to represent Inniskillin and Linden Bay, as part of a repositioning that the alcohol brands parent company Vincor Canada took last year. Bensimon will also represent Simply Naked and Thorny Rose, which was won as part of a competitive digital search, which commenced in early 2012. Bensimon Byrne along with its digital subsidiary Mighty and PR division Narrative will be developing a host of communication strategies for the brands throughout 2012.
The addition of the new wine brands to their current portfolio follows a successful re-positioning of Jackson-Triggs and the introduction of the new, “We’ve got a wine for that” positioning. The campaign involved new packaging, television, digital media buying and public relations.
Latest posts by Dave Forde (see all)
- SapientNitro Hires Andrew Kirby As Vice President, Client Services - October 29, 2014
- Register Today – Social Success Breakfast Seminar – November 27th - October 29, 2014
- Breaking: Rogers Appoints Deepak Khandelwal As Chief Customer Officer - October 28, 2014
Tags: Jack Bensimon