Inevitable with the rise of the iPhone is the invent of iPhone applications. If you have a phone that can download movies and play music, why not add Tapulous or Moblyng?
All are available at Apple’s iPhone Apps Store. It’s a runaway success, with dozens of apps for sale or for free.
The free apps, unsurprisingly, have been the bigger hit. And now groups have a way to profit from these apps while still giving them away: ad support wrangled by the mobile advertising agency AdMob.
Big-name advertisers that have signed on include Toshiba, CBS News and Herbal Essences.
The company has signed up brand-name advertisers such as Herbal Essences, Fox Searchlights’ Choke, MGMs’ College, Toshiba, CBS News, Luxor Hotel and DirecTV.
Looks like it’s a situation where everybody wins.
