Astral Radio's New Mobile Platform Aims To Promote Emerging Artists
Astral Radio launched iPhone/iPad edition of the Virgin Radio (English Canada) and NRJ Radio (French Canada) mobile applications this week. These new applications make Astral Radio the only radio broadcaster in Canada to offer an on-demand music and video streaming service through mobile applications.
Part of Astral’s goal is to help promote emerging artists to Canadian consumers and to provide new platforms for music discovery throughout Canada. The deployment of the on-demand player and the new mobile application was made possible thanks to agreements concluded between Astral Radio and the major music labels, the IDLA (Independent Digital Licensing Association), as well as the CMRRA (Canadian Musical Reproduction Rights Agency), SODRAC, SOPROQ and Re-sound. “Astral Radio stations are the launch pad for emerging artists in Canada”, commented Rob Farina EVP of Content and Platforms, “we are excited to offer Canadian consumers more ways to discover new artists and continue breaking Canadian stars.”
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