Astral Media Radio recently announced a new long-term agreed with Emmis Interactive, Inc., that will allow the radio division to leverage Emmis’ interactive platform and help deliver a better experience for radio listeners. The new agreement is an extension of existing projects between the two entities but shows a dedication to the interactive side lead by Philippe Patrice, Chief Digital Strategies Officer for Astral Media Radio.
“Astral is proud of the work done over the last few years online and with mobile, but our deal with Emmis marks a new chapter in our commitment to capitalize on the amazing growth of digital media,” said Jacques Parisien, Group President, Astral Media Radio and Astral Media Outdoor: “Partnering with Emmis will allow us to take a huge leap forward in terms of our online product, by building more robust and engaging sites for our strong radio brands. This is a critical element of our Interactive strategy; we are very focused on making Interactive a strong and important part of our business.”
Emmis Interactive’s BaseStation will be used by Astral, the tool also helps clients increase engagement and create two-way communication possibilities between the station and the audience.
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