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In February we presented “As the World Searches”, now just over six months later the landscape has drastically changed again. What new things do marketers need to know to ensure your agency offers the best SEM strategies for your clients?
Search Engine Marketing is still one of the hottest topics for today’s marketers. Here are just some of what we’ll cover off:
- Content is King and consumers want to find your content whether it is video, blogs or web sites

- How can you drive “free” organic traffic to your site

- Paid search engine

- Calculating your ROI of your SEM and SEO campaigns

- Social Media Optimization, how to create content that consumers can find on sites such YouTube, MySpace or blogs

- How to plan and prepare for 2008?

- Video & Mobile Search

Speakers: Open Call for Speakers

When: October 31, 2007
12:00 - 12:30 - Registration and Lunch will be served
12:30 - 1:30 - Presentations

Where: (downtown), Toronto, Canada

Who Should Attend: In-house search marketers, Brand managers, Paid search advertising planners and buyers, Organic search optimization specialists, client managers

Event Format: (2 – 3) presentations followed by Q & A

Platinu Sponsor:

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