Are you a CrackBerry addict?
RSS feed. Thanks for visiting! Thanks for visiting! This site posts interviews, news, stories and jobs about Canadian advertising, marketing, public relations and technology companies - "the connected community". Go ahead, subscribe to our feed!
Some new data from Solutions Research Group suggests that users of wireless devices such as BlackBerry, Palm Treo and other similar ’smartphones’ struggle with the blurring of boundaries between life and work. The data (summary below) is part of the firm’s Digital Life America series. Between June and late September 2006, the research covered nationally representative samples of over 2,600 Americans by telephone (1,016) and online (1,600).
- 33% agreed with the statement “devices like BlackBerry chain you to work more than they liberate you.” 34% were neutral and the balance, 34%, disagreed.
- Surprisingly, among those who own a BlackBerry or a similar device, the results were not all that different: 34% agreed with the statement, 37% disagreed and 29% were neutral.
- While smartphones give users ability to get work done outside the office, the survey showed that owners worked somewhat more likely to work long hours, not less. Among those who own a BlackBerry or a similar device, 19% worked for more than 50 hours a week, compared to 11% average.
- Among owners of BlackBerry or a similar device, 53% agreed with the statement “I don’t have enough ‘me’ time,” compared to 40% average. Among women owners, two-in-three, 65%, agreed.
- The typical owner is 35 years of age — 54% completed college and 61% have kids in the home (much higher than the 41% national average). Average household income of owners is $94,000 per year, about 50% higher than the national U.S. average.
- When asked to choose between time and money, 56% those who own a BlackBerry or a similar device chose ‘time’ and 44% chose money.
That reminds me, I think it is time to call my “dealer” because I’m starting get the shakes and need a fix.
Links in Technorati
Add to del.icio.us
Leave a Reply