We’ve heard about Platform-A for quite some time now, an advertising business unit of AOL that combines the power of TACODA’s audience insights and behavioral targeting and Advertising.com’s third-party networks. While the service sounds good it was never available to Canadian advertisers, but AOL has now finally brought the Platform-A to Canada.
“Today’s launch enables advertisers to leverage the strong Canadian presence established by the AOL Canada properties and popular niche sites, such as Engadget and TMZ.com from AOL’s MediaGlow publishing unit, which reach more than 10 million Canadians monthly,* in order to reach a highly engaged audience of online consumers,” said James Prudhomme, Senior Director, Platform-A Canada. “With the scale and reach of our network, Platform-A Canada offers a cost-effective way for marketers to reach their targeted audiences at scale through the delivery of highly engaging and effective advertising for maximum value and results, which is crucial in today’s economic environment.”
With access to 22.5 million unique visitors per month according to comscore Media Metrix data this could help to position the once quite AOL Canada to take on a strong leadership role in Canada.
