Editor’s note: This a guest post written by Taia Postolati. Taia is the PR Coordinator at Broadplay Mobile Inc. full service digital marketing agency.
This post is part of Profectio’s coverage of Advertising Week 2010.
The world has gone digital, what else is new? Here in Toronto, fast on the heels of Apple’s big Tablet announcement, Microsoft’s Jason Daily showcased the Surface. There is no more evangelism, we’ve arrived!
The Surface is an impressive piece of digital hardware. A wide angle touch screen display that rests in front of the user like a table. It incorporates multimedia functionality and device recognition. Imagine sync-ing your phone, camera or media player by simply putting it down on the table in front of you. This is what Surface does, what’s even more impressive is that it can read bar codes so when you put down a piece of paper with the appropriate markings Surface will recognize it and provide you with corresponding content.
The Surface interacts with all sorts of digital devices giving the user a sort of digital hub and putting them in control of their content consumption. The user can choose to continue their interaction with one, all or none of their device and the brand experience is enhanced in a non intrusive way.
The most elusive and coveted media space is in the users pocket and the Surface gives marketers a way to follow the users where ever they go. Surface takes content mobile in a way that does not interrupt the user’s brand experience.
The question remains to be answered; will the Surface be a game changer in the digital mix and will clients take the bate?
