ADCENTRICITY has entered into a 5-year agreement with Provision Interactive Technologies to sell the company’s to sell advertising on its revolutionary 3D digital signage network. ADCENTRICITY clients will now be have access to Provision’s 3DEO Media Center screens in Fred Meyer Stores in the greater-Portland area. According to Curt Thornton, President and CEO of Provision, he expects to see double digit growth in 2009 despite the economic conditions and sees the digital out-of-home advertising channel as key for advertisers.
“We’re very excited about partnering with Provision,” said Rob Gorrie, CEO and Founder ADCENTRICITY. “The combination of Provision’s and Adcentricity’s proven offerings will help our advertisers reach consumers more effectively, thereby deepening customer relationships. This partnership demonstrates our commitment to integrate with best-in-class partners of digital signage properties, in addition to further enhancing our ability to provide world-class media opportunities to our customers.”
Provision is currently expanding their reach with an agreement with Long Island Gasoline Retailers Association (“LIGRA”) to install its patented 3D holographic displays in up to 800 member stores throughout New York. Provision also has three-year agreements with several independent Hispanic grocery store chains to install 3DEO Reward Centers in 47 locations in southern California. Over the 5-years, it is expected that ADCENTRICITY clients will be able to leverage the Provision 3D digital signage network for campaigns such as 3D holographic videos and digital coupons.
