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Welcome to Profectio, (latin for the source), the online publication dedicated to Canada’s advertising and marketing industry.

About Profectio

Our purpose is simple, to be the voice for advertising and marketing professionals across Canada.  We share your opinions, thoughts, success stories and research that helps to keep the industry growing.

About Profectio Network

The Profectio Network of B2B sites also includes Profectio and PR In Canada.

Dave Forde

Dave Forde






Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in various sales and marketing roles. Part of his passion is to connect people and help to grow businesses. Chair and Founder of Toronto Tech Week and an Advisory Member for ICT Toronto. Dave also ran the largest association for Internet Marketing & Advertising professionals with over 7,000 members in Canada, then he launched Profectio. Shortly after that he launched PR In Canada as the voice of the public relations industry in Canada. Over the years he has also spoken at a number of industry events and has been a judge for various industry awards and competitions. He has also often been called upon to help assist and advise start ups and be their go to for market strategy. Book Dave to speak at your next event.

Where he has been interviewed:

Profectio’s Audience

  • 65% Female / 35% Male
  • Core Age: 26 -50 year old
  • 51% earn over $60K annually
  • 58% of our audience holds a college degree
  • Our users are active and engaged, online trend setters, and regular contributors to the site

Subscribe To Profectio

Please stay in touch with what profectio is up to through one of our subscription methods. Also feel free to connect with me on Twitter, Facebook and LinkedIn if you’re active on those networks.

Our Properties

Profectio – the news source for advertising and marketing professionals.
PR In Canada – the home for Canadian communications and public relations professionals.
Clean Tech Corner – the destination for information, news and trends about Canada’s Clean Tech sector and its ecosystem.

Industry Recognition

Profectio.com is one of the Power 150, ranked by Ad Age.com.

Hire Us!

Through a discovery process with our business consultants at Profectio & PR In Canada, we can create a custom program and a promotional campaign that will ensure maximum exposure for your brand. We can also leverage our many corporate and non-profit partners to ensure the widest possible audience.

Intern With Us.