Welcome to Profectio – latin for “the source,” we are the daily destination for Canada’s advertising and marketing professionals.
About Profectio
Founded in 2006, Profectio is connecting Canada’s communities, which for us includes advertising, marketing, public relations and technology as it relates to the online world. Each day we provide our readers with announcements, interviews, news and stories about companies from across Canada. Profectio also plays host to a number of events through out the course the year such our “Social Media – Sex & Sizzle” “As the World Searches” and “Digital Advertising – What is Next” and “Word Up – Canada’s Word of Mouth Marketing Conference.”
About Profectio Network
Profectio Network also includes Profectio and PR In Canada, dedicated to covering Canada’s communications and public relations industry. Our latest publication, Clean Tech Corner covers everything in the clean tech sector across Canada.
The Team
Dave Forde
Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles. Part of my passion is to connect people and help to grow businesses. Chair of Toronto Tech Week and an Advisory Member for ICT Toronto and Founder of Toronto Tech Week. Dave also ran the largest association for Internet Marketing & Advertising professionals with over 7,000 members in Canada, then launched Profectio. Shortly after that he launched PR In Canada as the voice of the public relations industry in Canada. Over the years he has also spoken at a number of industry events and been a judge for a number of competitions across Canada. He has also often been called upon to help assist and advising start ups and business with their go to market strategy strategy.
Where I’ve been interviewed:
- Business Edge – “Better branding key to ICT sector’s growth”
- IT Business – “Report calls Toronto a shared service hub”
Holly McDonald
Holly McDonald is new to the Toronto working world and her interests are in corporate events planning and promotions. Holly will be taking on the role of Event Producer with Profectio.
Subscribe To Profectio
Please stay in touch with what Profectio.com is up to through one of our subscription methods. Also feel free to connect with me on Twitter, Facebook and LinkedIn if you’re active on those networks.
Our Audience
- 65% Male / 35% Female
- Core Age: 26 -50 year old
- 51% earn over $60K annually **
- 58% of our audience holds a college degree
- Our users are active and engaged, online trend setters, and regular contributors to the site
Our Properties
Profectio – the news source for advertising and marketing professionals.
PR In Canada – the home for Canadian communications and public relations professionals.
Clean Tech Corner -
Industry Recognition
Profectio.com is one of the Power 150, ranked by Ad Age.com.
