Founded in 2006, Profectio is connecting Canada’s communities, which for us includes advertising, marketing, public relations and technology as it relates to the online world. Each day we provide our readers with announcements, interviews, news and stories about companies from across Canada. Profectio also plays host to a number of events through out the course the year such our “Social Media – Sex & Sizzle” “As the World Searches” and “Digital Advertising – What is Next” and “Word Up – Canada’s Word of Mouth Marketing Conference.” Profectio Network also includes PR In Canada, dedicated to covering Canada’s communications and public relations industry.
The Team
Dave Forde
Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles. Part of my passion is to connect people and help to grow businesses. Chair of Toronto Tech Week and an Advisory Member for ICT Toronto and Founder of Toronto Tech Week. Dave also ran the largest association for Internet Marketing & Advertising professionals with over 7,000 members in Canada, then launched Profectio. Shortly after that he launched PR In Canada as the voice of the public relations industry in Canada. Over the years he has also spoken at a number of industry events and been a judge for a number of competitions across Canada. He has also often been called upon to help assist and advising start ups and business with their go to market strategy strategy. You can also follow him on Twitter.
Where I’ve been interviewed:
Business Edge – “Better branding key to ICT sector’s growth”
IT Business – “Report calls Toronto a shared service hub”
Holly McDonald
Holly McDonald is new to the Toronto working world and her interests are in corporate events planning and promotions. Holly will be taking on the role of Event Producer with Profectio. Follow Holly on Twitter or Facebook.
Founder of Profectio of business sites which includes 
I am disgusted with your commercial….from Vancouver to Sable Island N.S.
Last I checked, Newfoundland and Labrador was part of Cananda. Please check your map.
Thanks
We’re a technology organization and we’re on Twitter
Saskatchewan Research Council – @SRCnews
I don\’t usually agree with this type of thing but you are right. Thanks.
Really interesting stuff. Thanks for the update. I just added you to my Google News Reader.
Hello Dave,
I just wanted to clarify something in your post. Talkster has not been sold to Rebtel. Rather, Talkster has made a strategic decision to focus on our messaging platform “talki” and Rebtel has acquired our Free World Dialing user base. Our large base of loyal users now have the benefit of continued and expanded free calling along with the opportunity to make cheap calls anywhere in the world. As part of our deal and in recognition of the value of our users, they are being offered $5 in free calling credit when they deposit $10 on their Rebtel account. All anyone has to do is to go to http://www.talkster.com to sign up or use voucher code “talkster” on Rebtel’s site.
Thanks,
James Wanless
Talkster COO
Interesting story, but I don’t see this working for either Toshiba or Yellow Pages. The last time I thought of the phone directory is when it thumped onto my front porch, and I walked it straight to my black box for recycling. I wonder if there’s any data on how many white or yellow pages are actually retained after delivery?
I’m thinking there’s an interesting difference between directories and catalogues. We still get catalogues at our house, and those are always kept. I think the difference is the ability to flip pages in the catalogue in an attempt to inspire an idea, while directories are cruise-missile targeted to find me THIS number.
Why flip directory pages in the age of search engines? And, for that matter, why use some desktop widget when you have a web browser? I’d be dropping this widget from my laptop instantly, I think.
Hi Dave,
Communications MECA is on Twitter @mecapr
http://twitter.com/mecapr
The truth is Google is afraid of the Canadian user.
As a American who lives, travels, works and visits Canada regularly I am very disappointed to not have access to a Canadian number and am working hard with “other” companies to ensure Google gets paid back for it’s arrogant California attitude!!
I can’t see it either…
It’s probably a matter of copyright and laws. It will come to Canada for sure. Just wait a little bit. It takes time to submit the project to CRTC, for exemple, and them to accreditate Google to launch it.
Remember Satellite Radio, iPhones, etc..
Although this is a sponsored event (I’m often cautious about being a tool for branding and marketing) Iäm glad to see that LG is reaching out in new and creative ways.
Thank you for this post, now ill go on this blog often and check for new articles.
Thanks a lot for the hints. Especially the event about marketing optimization is interesting. Hopefully i can participate.
Good consolidation/preso of stats, Dave. While the stats are interesting, I think top-line participation data misses the point entirely. How many companies or brands are using social platforms specifically to drive business performance — far less than just happen to be using them and learning as they go. More firms want a Facebook fan page or Twitter account than actually arrive at those activations to solve specific business problems. How many of these Fortune-100 firms align social initiatives to a balanced scorecard, or other performance management framework? The clients I talk to don’t even know how to pro forma ROI – let along plan a specific, tactical social experience.
You can go on AdAge and learn about retail, package goods and entertainment brands that have grown more relationships, or sold more product, online – ROI / proof of business success using social platforms. But in other verticals, like pharma or B2B – where a 15% off sale or Lady Gaga enforcement don’t mean squat, success is hard to find. In general, I’d like to see more coverage of social media success by vertical, not stats pertaining to how many companies have active social media programs. Participation is not proof of strategic alignment, stakeholder best interest, or business success.
Iam truly looking forward to look at the oscars in a few days. All the big stars at the red carpet, and really the girls in their shine trough dresses
. The movie Avatar will be the biggest winner i think…
Insurance for my mobile phone? Absolutely. It’s especially important with the popularity of smartphones, which can range between $500-1000 price. I currently insure my Nokia N97 but through my wireless provider. Although it is not cheap at $7 per month and $150 deductible. But I’ve already broke my phone once and it’s a $700 price range. http://bt.io/EcIg