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A look back, how we got to Web 2.0

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Pew Internet & American Life Project has released a report “Riding the Waves of “Web 2.0” in which they try to define what Web 2.0 is by demonstrating a chronological time frame vs. Internet user’s actions.

% Internet Users Activity Survey Date
Have Done This  ÂÂ
   ÂÂ
34 Used the internet to get photos developed or September 2005
  display photos ÂÂ
30 Rated a product, service or person using an September 2005
  online rating system ÂÂ
27 Shared files from your own computer with others May-June 2005
  online ÂÂ
26 Shared something online that you created December 2005
  yourself, such as your own artwork, photos, ÂÂ
  stories or videos ÂÂ
18 Taken material found online–like songs, text or January 2005
  images–and remixed it into your own artistic ÂÂ
  creation ÂÂ
14 Created or worked on your own webpage December 2005
13 Created or worked on webpages or blogs for December 2005
  others, including friends, groups you belong to, or
  for work ÂÂ
11 Used online social or professional networking September 2005
  sites like Friendster or LinkedIn ÂÂ
8 Created or worked on your own online journal or February-April 2006
  blog  

Source: Pew Internet & American Life Project Surveys. Margin of error ranges from ±2%
to 4% for each sample.

Another interesting point is their comparison of Geocities (remember them?) to MySpace:

  • The Geocities vs. MySpace comparison not only demonstrates the commonalities between the internet of 1996 and 2006, but it also provides a point of departure for understanding concepts of online presence in the Web 2.0 era. While the Geocities model relied on the metaphors of a place (cities, neighborhoods, homepages), MySpace anchors presence through metaphors of a person (profiles, blogs, links to videos, etc.). Geocities encouraged us to create our own cities and neighborhoods as points of entry to our personal worlds; MySpace cuts to the chase and enables direct access to the person, as well as access to his or her social world. And whether we call the current world 2.0 or 10.0, there’s no question that the internet of today will look positively beta to future generations.

View the report
Register today for Word Up! - Canada’s Word of Mouth Marketing Conference - November 14th - Toronto, Canada

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