One growing trend that I’ve noticed with agencies is when they launch new completely different business that typically is outside of the current score or offering. For the most part it makes complete sense when you hear a client says they need a new service that can do “X” and there are not any solutions on the market that can deliver, not to mention it adds a new revenue stream which is always good to help increase the bottom line.
Markham-based 9th sphere is the latest firm that I’ve come across to launch something new to the market above and beyond their core offering of website design and development. Their latest offering, REF:CODE Analytics is an online tool that will offer a tracking service which will show callers who visited your website prior to contacting you by phone. The new service will also provide an analysis of key information such as referral source, paths, keywords. As website owners and marketers look to turn online “suspects” or lurkers into customers this type of tool could be a crucial piece of the puzzle to help determine what the right call to action steps are required or what type of optimization may be required for your online destination.
For years marketers have heard the promise of “click to call” technology which had never really taken off for various reasons, perhaps with a analytics solution built into the website the dream may become a reality and calls made based on a website’s information can lead into more closed sales. The REF:CODE Analytics service is currently in beta.
Founder of Profectio of business sites which includes 
