7 Million Canadians choose Facebook, dominance continues in 2008
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ZINC Research and Dufferin Research recently partnered up and published some interesting statistics about Canadians and their obsession usage for Facebook. The data comes from 1,200 Canadians from across the country aged 18+, and the survey was conducted during November and December 2007. We’ve known for months that Toronto was a hot bed for the social networking site and once upon a time held the most number of Facebook users around the world.
“2007 is the year that Facebook took Canada by storm,” says Brian F. Singh, Managing Director of ZINC Research. “In just over one year, there are now over seven million subscribers. This is phenomenal growth, and there is no indication that this is slowing down soon. Canadians love the Facebook book platform for its simplicity and ability to connect with and stay in contact with friends and family. They also appear to accept that this is the site for social networking.” Tracking indicates that among online Canadians who subscribe to social networking sites that Facebook consistently accounts for over three-quarters of all memberships. While there is a broad cross-section of Canadians who have a Facebook page, members are more likely to be younger (18 to 34 years) and female.
Facebook Statistics:
74% of respondents were 18 to 35; 47% were 35 to 54; 37% were 55+
45% male; 57% female
67% spend 1 to 5 hours per week on Facebook;
86% use Facebook to stay in touch with friends; 73% use Facebook to find old friends; 71% use Facebook to email/ chat
Canadian Awareness of Social Networking Sites:
51% - Facebook
16% - MySpace
16% - MSNSpaces
7% - Yaho0360
9% - Hi5
3% - Friendster
3% - Bebo
2% -LinkedIn
Facebook Members by Province:
British Columbia - 53%
Alberta - 53%
Manitoba/ Saskatchewan - 59%
Ontario - 53%
Quebec - 39%
Atlantic - 71%
Canadians continue to make Facebook their social networking site of choice and the number continues to grow month after month, 34% of correspondents were using the site in September 2007, increased to 59% in November and 63% in December and there are no strong signs that the numbers will be slowing down anytime soon.
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Jan 14th, 2008 at 12:54 pm
[...] 7 Million Canadians choose Facebook, dominance continues in 2008 [...]