#WeatherOrNot Cineplex Lightning Popcorn PicA few weeks ago we reported about the new summer campaign from Cineplex called #WeatherOrNot.  As the entertainment brand continues to shock Canadians with cool experiences they are now looking to help answer the age-old question, “What will happen when lightning strikes a giant bag of popcorn?” To answer this, Cineplex Entertainment built a lightning popcorn bag which is nearly 20 feet high and is rigged with a lightning rod in Windsor, Ontario.
As if that weren’t enough, Canadians can watch to see if lightning strikes and makes the popcorn ‘pop’ through a 24/7 ##WeatherOrNot livestream available at Cineplex.com/Popcorn!  Cineplex is also encouraging Canadians to visit the website to vote on ‘Weather or Not’ they think the popcorn will pop for a chance to enjoy a free Cineplex popcorn.

The #WeatherorNot campaign launched earlier this summer, includes a series of surprise and delight activations, rain or shine, designed to help Canadians across the country prioritize pleasure by making sure they don’t miss out on entertainment. A continuation of Cineplex’s new brand platform ‘See The Big Picture,’ the campaign kicked-off earlier this summer when crowds were surprised at popular beaches with free beach towels that resembled movie tickets that were redeemable for free movies. The campaign continued with a branded Yo-Yo’s truck that toured Ontario, cooling people down with movie-themed frozen yogurt combos.

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Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.