Empire Communities New Mobile App Delivers Digital Inside Look For Home Owners

BY: 

Dave Forde
February 12, 2016

Empire CommunitiesThe home building industry has not always been the fastest to embrace new technologies, but Empire Communities has done a first in Canada.  The national home builder has launched a web application that allows consumers to create their own personalized video showing how they will enjoy their home ownership experience at Empire Avalon, a new master-planned low-rise community located in Caledonia, Ontario.

When looking at a new home potential buyers tend to have a natural curiosity and often wonder what it would be like to live in that home? The Empire Avalon app allows visitors to answer a quick set of lifestyle questions in order to generate a short, polished and personalized video featuring their name, their photos, their favourite recreational activities and interior design style preferences. Visitors can then share their video with their friends and family via Facebook, Twitter and email.

Empire Communities

Sue MacKay, VP Marketing, explains: “At Empire, we have a young, smart and highly motivated digital marketing team that appreciates the power and influence of social media, especially on the new generation of first-time homebuyers. The new Empire Avalon app offers a fun, fresh and immersive way for prospective homebuyers to get a feel for what their life will be like for them in a new home at our community.”

To create the app Empire enlisted interactive agency PUREBLINK, the Empire Avalon app leverages Facebook’s Timeline Moviemaker and social-sign in functionality. Visitors who prefer not to use Facebook can provide their name and upload a photo manually as well. While still in beta-testing, the app has been enthusiastically received by visitors.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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