Ariad Health Adds Two, Promotes One In Toronto

BY: 

Dave Forde
February 1, 2016

Ariad Health (a division of Ariad Communications) has added two new faces to their Account team and has also promoted one of their own to a new position.

Caroline Goodman

Caroline Goodman has been promoted from the role of Senior Account Director to Senior Strategic Planner. Caroline has been with Ariad for the last two years leading local and global work on Johnson & Johnson’s diabetes business, Caroline will now support health and consumer packaged goods planning efforts, including new product launches, competitive intelligence, insights & analytics, and growth acceleration. She will also continue to develop Ariad Health’s thought leadership work around PatientConsumer journeys and non-personal promotion. Prior to joining Ariad, Caroline was at Unilever in the UK in a competitive intelligence and global category strategy role before transitioning to a Brand Management role on several personal care brands.

Andreanne HetuAndréanne Hétu is joining the agency as an Account Director, previously she was with Weston Bakeries as a Brand Manager.  Andréanne has also worked on Vichy, Essie Professional and Matrix Biolage for L’Oréal Canada. Her focus will be on Ariad Health’s pharma business where she will use her strategy, digital, and sales acumen to lead branded and unbranded direct-to-consumer work.

 

Cheryl HoCheryl Ho been hired for the role of Account Director. She joins the agency from Church & Dwight, and also brings brand, digital and shopper marketing experience from Clorox, HBO and Kruger. Cheryl will apply her consumer packaged goods expertise to Ariad Health’s consumer care team, leading omni-channel work on a number of brands including Johnson & Johnson.
Cheryl Ho, Andréanne Hétu , Caroline Goodman, Araid Health,Ariad Communications,

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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