Closing The Digital Gap, Post-it Helps Students Get Organized

BY: 

Dave Forde
December 9, 2015

Post-It_3As they aim to bring more awareness with post-secondary students Post-It recently rolled out its Post-it Get Organized Campaign, which included a strategy to bridge the divide between their analogue and digital worlds.  Blog post_23M’s Post-it Brand Tweet Machine was created and used in a tour through six Ontario Colleges and Universities in September and October 2015. Some aspects of the campaign included:

  • Tweet why you love Post-it and get your sample pack from the Tweet Machine
  • Engage Students through on-site ambassadors
  • Amplify through social media
  • Bridge the analogue divide through a live share wall where students could leave messages written on Post-it® Notes

Your organization needs the best talent

Let Profectio help you!



Join your peers!

Get news, tips and other industry news delivered into your inbox for FREE!

Related Stories:

Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


>