Post-It_3As they aim to bring more awareness with post-secondary students Post-It recently rolled out its Post-it Get Organized Campaign, which included a strategy to bridge the divide between their analogue and digital worlds.  Blog post_23M’s Post-it Brand Tweet Machine was created and used in a tour through six Ontario Colleges and Universities in September and October 2015. Some aspects of the campaign included:

  • Tweet why you love Post-it and get your sample pack from the Tweet Machine
  • Engage Students through on-site ambassadors
  • Amplify through social media
  • Bridge the analogue divide through a live share wall where students could leave messages written on Post-it® Notes

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Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.