St. Joesph Gives To A Refresh To Glow Mag And Glow.ca

BY: 

Dave Forde
November 5, 2015

Glow MagazineFor over 34 years, Glow has been providing Canadians with beauty tips, tricks and other information.  This week its parent, St. Joesph Communications announced the print magazine and website of Glow are getting a much needed makeover of its own.

This past September unveiled its redesigned issue, Glow Magazine’s new look and feel includes a bold and energized design featuring a punchy fresh colour palette of cyan, yellow, magenta and black and a revised modern typeface. Quick and easy entry points for readers have been incorporated throughout the book including tips, sidebars, pull quotes, icons and flags, as well as graphic icons that translate easily to digital and social media sharing.

“It was important that the Glow refresh express a point of view that readers could identify with and that would stimulate the girlfriend to girlfriend dialogue; online, in-book and via social. Glow is all about having genuine, candid conversation about beauty and we challenged ourselves on how to effectively expand and deepen this dialogue on all platforms,” said Shelagh Stoneham, Senior Vice President, Marketing at Shoppers Drug Mart.

Glow.ca has adopted a mobile-first strategy to better align with its social media-friendly content and its deeper investment in such platforms such as Facebook, YouTube, Instagram and Snapchat. As with the print offering, Glow.ca has a genuine brand voice that stands out amongst the chaotic click-bait seen in the social space.
In stream billboard, landscape and interactive ads will provide high-impact options for brands with each resizing appropriately on mobile.  A “you heard it here first” attitude is designed to increase engagement while reinforcing Glow’s reputation as Can+ada’s beauty expert.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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