Erica WarkBell Media announced a new partnership this week with apparel retailer Danier and their agency of record Geomedia for a new campaign featuring segments on several Bell Media platforms. The campaign is called Discover How Danier Does Winter, and began on Nov. 2 and runs through Dec. 27, with in-show integrations on key CTV programs, promos on Bell Media radio stations, features in digital newsletters, and on-air and online sponsorships.

ETALK, THE MARILYN DENIS SHOW, and THE SOCIAL will participate in the How Danier Does Winter Campaign along with Bell Media’s radio and online properties.

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Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.