Kobo Rolls Out Loyalty Program

BY: 

Dave Forde
September 30, 2015

KoboToday, Rakuten Kobo has introduced Kobo Super Points, a new loyalty program designed to celebrate the love of reading. Now Kobo customers can instantly earn points with every eBook and magazine they purchase online or with Kobo’s reading app, which can be redeemed from a catalogue of more than one million titles across a variety of genres. The program is currently available in Canada, the United States, the United Kingdom, Australia, and New Zealand.

“While we’re constantly looking for ways to amplify the reading experience, we also remain focused on how we can delight our new and existing customers,” said Michael Tamblyn, President, Rakuten Kobo Inc. “The Kobo Super Points program is our way of acknowledging loyal readers for doing what they love most, and we look forward to thanking our customers by rewarding them with the content they enjoy.”

To kick off the launch, Kobo is rewarding each of its top 25,000 readers with 2,500 Super Points, starting them off with enough points to claim their first gift. Customers can access the Kobo Super Points member page at www.kobo.com/kobosuperpoints.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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