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Big Data Insights For Communicators: How Big Data & Social Media Can Improve Communications [Event]

Submitted by on February 26, 2015 – 10:55 am

IABC Waterloo is hosting an event tonight at Bingemans in Kitchener for dinner and a keynote presentation from Dr. Ann Cavoukian, PhD, Executive Director, Privacy and Big Data Institute, Ryerson University, former Ontario Privacy Commissioner.

Big Data is a popular term for the rapid and exponential growth of data … to be collected, stored, analyzed and leveraged … But why does this matter? Simply, companies, governments, and organizations are using Big Data to gain insights and make better decisions.

Employees and customers are leaving their digital footprints – their opinions, feedback, and issues – about organizations (including yours), like a social story. And, they are awaiting a meaningful response! As social media use and its data grows, the insights and metrics it delivers play an increasingly larger role in big data research and the opportunity for action. But, if used improperly, Big Data could be your biggest mistake.
Communicators can harness the power of Big Data and Social Media to inform their internal and external communication programs, right now. Don’t be left out of the Big Data story and its potential value, as long as privacy is embedded into the design.
Employees and customers are leaving their digital footprints – their opinions, feedback, and issues – about organizations (including yours), like a social story. And, they are awaiting a meaningful response! As social media use and its data grows, the insights and metrics it delivers play an increasingly larger role in big data research and the opportunity for action. But, if used improperly, Big Data could be your biggest mistake.
Communicators can harness the power of Big Data and Social Media to inform their internal and external communication programs, right now. Don’t be left out of the Big Data story and its potential value, as long as privacy is embedded into the design.

Click here for details and tickets.

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Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.

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