Jeff McCrory Appointed As Chief Strategic Officer At BBDO Canada

BY: 

Dave Forde
February 12, 2015

Jeff McCroryBBDO Canada has just announced the recent appointment of Jeff McCrory as new Chief Strategic Officer. In the role, Jeff will be responsible for broadening the role of planning within the agency by marrying messaging and context in its unique approach to integrated planning.

Over the past two years Jeff has led the integrated business for BBDO’s blue chip client, RBC, generating increasingly superior results. Prior to his work at BBDO, he was strategic catalyst at Dentsu and chief strategic officer at Downtown Partners. His experience spans more than twenty years building world-class brands such as Budweiser, Quaker, Sportchek, Bud Light, Gatorade and Sapporo Beer, among others.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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