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With $60M In The Bank, Will AppNexus Return Its Programmatic Focus On Canada Again?

Submitted by on August 19, 2014 – 10:25 am

I'll Be BackThe Programmatic space is hot with a lot of action which is a good thing for Wall Street, we have said in the past a few players are not doing enough to differentiate themselves though, but dollars and cents are being poured into these companies at a rapid rate. New York-based AppNexus once called Toronto a second home which generated a few visits from CEO Brian O’Kelley, under the leadership of Heather Forrester as the Canadian General Manager.

A lot has changed in the last year and a half in the programmatic space, Heather Forrester (she is now with TC Media) and AppNexus have departed ways, but this week the company announced it has secured $60 million at a $1.2 billion valuation, and previously has raised over $200 million with estimated revenues of $130 million last year alone.

Will this be enough to fuel their interest in Canada once again?

 

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Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.

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