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“Several Hundred” Get Cut As Rogers 3.0 Plans Goes Live

Submitted by on July 22, 2014 – 1:39 pm

RogersAs part of the “future” Rogers, the company announced “several hundred” have now been cut from the company yesterday according to serval reports.  The cuts account for approximately 15 percent of their staff at the Vice President level and above.  Canada’s largest telecommunications company has already made several senior executive cuts over the last two months such as here and here.  Back in May 2014, CEO, Guy Laurence announced his new plan for the company called Rogers 3.0, here are some of the highlights:

  1. Be a strong Canadian growth company
  2. Overhaul the Customer Experience
  3. Drive meaningful growth in the business market
  4. Invest in and develop our people
  5. Deliver compelling content anywhere
  6. Focus on innovation and network leadership
  7. Go to market as One Rogers

“This structure will help streamline the organization, clarify accountabilities and make us more agile,” said Laurence. “We will focus on fewer, more impactful initiatives and execute with more precision to deliver on our game plan.”

We are also hearing that more changes are coming which unfortunately will mean more additional cuts, which is partially due in part to stiff competition from companies such as Bell and TELUS (who also appointed a new CEO recently).  Based on their last earnings, Rogers reported flat earnings and declined profits, their next earning report is due on Thursday.

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Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.

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