Alicia Keys & Blackberry Parts Ways, No Surprise To Anyone…

BY: 

Dave Forde
January 7, 2014

Blackberry Alicia KeysAs part of their big rollout event last January where they launched the Blackberry 10 and device, Waterloo-based Blackberry also announced they have hired Alicia Keys as their Global Creative Director. To start it was a role that no one really understood, I mean what does a Grammy-award winning singer/ writer bring to the table to a smartphone manufacturer?   In the coming week, Alicia would to to Twitter and send out tweets from her new Blackberry device during public appearances and concerts, which is exactly what the brand wanted.  Unfortunately she mistakenly pulled out her Apple iPhone one day and sent out a tweet – ouch!  The singer quickly responded saying her account had been hacked, but the damage of her loyalty to the brand had been done.

As Blackberry continues to massive change, news came out recently that Alicia Keys and Blackberry have now parted ways. It was an expensive lesson to learn, but hopefully one they don’t do in the future…

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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