CBC has hired Rebecca Shropshire as the company’s new Director of Digital Sales within the CBC Revenue Group which is led by Alan Dark. As part of her role, Rebecca will be responsible for establishing digital sales and business development strategies for all program properties in support of CBC Revenue Group targets and objectives.
Previously she was VP Director of Digital Communications at UM Canada where she managed digital activities for various clients. Before that Rebecca has worked for organizations such as Modem Media, Labatt Breweries of Canada and Astral Media.
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