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Breaking: Patrick Lauzon Exits Mediative (Update)

Submitted by on July 4, 2013 – 9:32 am

Patrick LauzonWe just got the news that Patrick Lauzon, President of Mediative (owned by Yellow Pages Group) will be leaving the organization.  Patrick’s been a key player in helping to shape (and create) Canada’s online industry, having given his time to a number of industry associations over the year.

Prior to Mediative, he was EVP Digital and New Business Initiatives at Sun Media, EVP at Canoe (Quebecor Media), VP Sales & Business Development at Sympatico, VP Sympatico/ Lycos.

So where is Patrick off to next, we’ll have an update for you shortly…

Here if the official press release from YPG:

Mediative, a digital marketing division of Yellow Pages Group servicing national agencies and advertisers, announced today that Patrick Lauzon, President, will be leaving the company to pursue other interests.

“Patrick’s entrepreneurial background and expertise in start-up businesses helped us grow Mediative from a simple incubator idea into a full-fledged digital marketing powerhouse with some of North America’s largest brands as clients. We greatly appreciate his contribution over the years to our ongoing digital transformation,” said Doug A. Clarke, Senior Vice-President, Sales of Yellow Pages Group, parent company of Mediative.

Jean-Philippe Gauthier, Chief Operating Officer of Mediative, will assume Patrick’s responsibilities on an interim basis.


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Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.


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