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Bell Media & Blackberry Launch New Digital Series Called "LIVE/WORK"

Submitted by on May 2, 2013 – 1:31 pm

Blackberry-LoopWith their two new devices on the market, Blackberry has partnered with Bell Media to launch a new digital series called LIVE/WORK. This is the first digital series to be made for Bell Media’s lifestyle destination TheLoop.ca.  With a strong desire for work/ life balance, this new series will look to provide exclusive access to accomplished Canadians who have achieved their goals by doing what they love.  LIVE/WORK went live today today at LiveWork.TheLoop.ca, and offers visitors featured in-depth profile videos, sleek image galleries, and a multi-media exposé on a dedicated micro-site.

Live Work Bell Media Blackberry

“This is a landmark first for TheLoop.ca,” said Catherine MacLeod, Vice-President, Specialty Channels, Bell Media. “We are very excited to deliver a compelling and immersive platform for a blue chip partner like BlackBerry to weave seamlessly into content that brings brands to life through informative, engaging, and entertaining content.”

The first four episodes of LIVE/WORK are available now and feature portraits of Canadian leaders in music, fashion, culture, and business:

·         Yael Cohen, CEO, F Cancer – pro-social trailblazer who is digitally disrupting the cancer conversation and engaging the passionate Gen Y community.

·         Jeanne Beker, Bell Media Personality – one of the most iconic and influential women in the fashion industry, both here in Canada and around the world.

·         Ryan Holmes, CEO, HootSuite – visionary social entrepreneur and community builder who is turning Vancouver into “Silicon Valley North.”

·         k-os, Musical Artist – songwriter, producer, singer, and rapper who’s been crossing genres and borders with his music since 2002.



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Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.

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