2013 CASSIES awards, And The Winners Are…. #FFWDadweek

BY: 

Dave Forde
January 29, 2013

awardLast night as part of the 2013 Canadian Advertising Week, this year’s CASSIES Awards took place in downtown, Toronto where a total of 43 awards were handed out. DDB Canada and autoTRADER took home an award for their “Most cars in one place” campaign. The campaign also garnered a gold in the ‘Off to a good start’ category.

Other winners of the night included john st. (one gold, four silvers, one bronze for their work on Zellers, Maple Leaf Natural Selections, Mitsubishi, Wiser’s DeLuxe Canadian Whisky, and Scotties tissues respectively), and TAXI Canada (one silver, and four bronze for their work on MINI, and Boston Pizza respectively). Notable client winners who each won three CASSIES awards included: IKEA (agency, Leo Burnett), Boston Pizza International (agency, TAXI Canada) and PepsiCo Beverages Canada (agencies: TBWA/Toronto and BBDO).

Stand-out campaigns included gold CASSIES winners Cundari and the Hospital for Sick Children for their Pain Squad campaign and app – a tool that allows sick kids to take control of their pain management and treatment in an entertaining and fun way; and Wunderkind and Plan Canada for their “Because I am a girl” campaign, which introduced an inspiring new way of looking at return-on-investment in charitable giving.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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