Microsoft Advertising launched a digital advertising campaign for Windows Server which leverages engaging digital solutions including an Xbox BDE execution. The campaign is rolling out on other platforms including a new Future Ready Hub on MSN in the next few weeks.

The campaign takes a page out of last years successful one which targeted 300,000 IT professionals working in Canadian mid-market and enterprise organizations. The purpose of the initiative was to reach niche IT markets and educate them on the Private Cloud.

Future Ready MSN Hub:

  • o   55,000 reads of Private Cloud editorial and advertorial articles
  • o   Users spent an average of 5.3 minutes per visit interacting with Private Cloud content
  • o   1,200 polls were completed
  • o   Articles were shared over 482 times during the course of the campaign
  • o   Videos were viewed over 1,069 times

Filmstrip – Average time spent- 91 seconds

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Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.