Ariad Communications has just shared with Profectio that they have been tapped by The National Diamond Store to help the national jewellery store brand with its overall brand identity. As part of the assignment, Ariad be tasked to develop a more compelling and differentiated brand promise and creating engagement with jewellery lovers across Canada through content, product and customer experience.
“We were impressed by Ariad’s approach,” says Beth Saunders, General Manager, The National Diamond Store. “They had the category insights and approach that convinced the selection committee Ariad was the right choice for our brand.”
The National Diamond Store is a group of independently owned jewellery stores across Canada that decided to promote their individual businesses together through a national brand.
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