US-based Jobvite released some the result from their annual survey that looks at online recruiting, the survey shows that 93 percent of job recruiters find qualified applicants on LinkedIn, this is up up from 87 percent last year and 78 percent in 2010. But the other social networks are growing in influence to find talent – it was recently rumoured that Facebook will be launching their own job board.
Speaking of Facebook the came in second place with 66 percent of the recruiters polled, up from 55 percent last year. And Twitter is on the watch list among 54 percent of those surveyed, up from 47 percent last year.

Overall, 92 percent employers and recruiters already use or plan to use social networks to find job candidates this year. And the search appears to be paying off.

In total, 73 percent of the recruiters polled said they hired someone who was found or introduced through a social network. Among those, 89 percent found someone through LinkedIn, 26 percent through Facebook, and 15 percent through Twitter.

More employers are turning to social networks to find talent, be careful what your profile says about you

Each day, more and more employers are turning to social networks to find talent, but they are turned off by profiles that do not convey a person’s professional nature.
More than half of the recruiters polled said they’d react negatively to a spelling or grammatical error in someone’s profile, according to the survey. And to no surprise, posts that use profanity, are of a sexual nature, or mention illegal drugs are looked down upon by an even greater percentage.

“The rise in social recruiting has allowed both candidates and employers an easier way to find the best match,” Jobvite CEO Dan Finnigan said in a statement. “We continue to see social recruiting gain popularity because it is more efficient than the days of sifting through a haystack of resumes. It also increases quality referral hires, which our own data on Jobvite proves are hired faster and last longer.”

Jobvite polled more than 1,000 HR professionals and and recruiters on their use of social networks.

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Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.