As Simon Jennings takes the driver’s seat over at Postmedia, they launched a new campaign this week where automaker Hyundai took the most prime real estate Postmedia has to offer. On April 24 (April 25 in Alberta) Hyundai owned the front page of every Postmedia digital, print and mobile platform for an entire day in support of its award-winning line up of automobiles.
For Postmedia, this represented the the largest one day audience reach to a single marketer in the history, this new advertiser program named Launch Pad heralds the arrival of a new way to accelerate audience reach.
“Take a bold advertiser with a big story to tell and a media partner with the creativity, products and the most coveted audience around and you have Launch Pad,” said Simon Jennings, Chief Digital and Revenue Officer, Postmedia Network. “Advertisers want high-impact creative solutions to meet their marketing objectives. Our goal is to provide them with not only innovative solutions but seamless execution and outstanding customer service. And have fun doing it.”
The Launch Pad program delivers an audience of more than 4 million Canadians – all on one day. Elements include a four-page full colour A-section promo wrap on all of Postmedia’s daily publications plus repped brands, a full cover wrap on Financial Post Magazine; opening homepage takeover on all newspaper websites, canada.com and Dose.ca; mobile homepage takeover on all Postmedia iPad apps plus site takeover of all standard ad units on iOS and Android apps and mobile optimized websites.
“Hyundai is a company that is always on the hunt for new ideas,” said John Vernile, Vice President of Marketing at Hyundai Auto Canada Corp. “Whether it’s putting segment-first features like heated rear seats in a compact car or tackling never-before-seen advertising initiatives, we like to do things a little differently. One of our most important goals is to reintroduce ourselves to Canadians, so a front cover property with a first-rate group like Postmedia is the perfect approach to get our message out in a big way.”
Postmedia has already booked a number of additional advertising for the upcoming months.
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