Bensimon Byrne Wins More Of Vincor Canada Business

BY: 

Dave Forde
April 12, 2012

Bensimon Byrne has also been appointed to represent Inniskillin and Linden Bay, as part of a repositioning that the alcohol brands parent company Vincor Canada took last year.  Bensimon will also represent Simply Naked and Thorny Rose, which was won as part of a competitive digital search, which commenced in early 2012. Bensimon Byrne along with its digital subsidiary Mighty and PR division Narrative will be developing a host of communication strategies for the brands throughout 2012.

The addition of the new wine brands to their current portfolio follows a successful re-positioning of Jackson-Triggs and the introduction of the new, “We’ve got a wine for that” positioning. The campaign involved new packaging, television, digital media buying and public relations.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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