As brands get ready to for Easter, Kinder turned to Ariad Communications for their latest campaign, “A Joy To Share.” The campaign also partners with the Children’s Miracle Network, and will provide funding to the 12 children’s hospitals across Canada.
The “A Joy to Share” campaign is being rolled out through Kinder merchandise displays across Canada and on Kinder Canada’s Facebook page. The Facebook page features stories of “Miracle Kids” who have benefited from Children’s Miracle Network hospitals. In addition to making a donation, Kinder is encouraging consumers and Facebook users to share the joy this Easter season and make their own donation to the charity.
David Rabu, Group Brand Manager, Kinder Canada, says: “We’re very proud to support the Children’s Miracle Network. Families across Canada have benefitted tremendously from their dedication to raising funds for children’s hospitals. Ariad’s strategic thinking and vision helped drive the program concept. We’re looking forward to leveraging Ariad’s leadership and creative capabilities for future seasonal work.”
“This is a cause-related strategy we can all feel good about,” comments Jeff Lynch, Account Director, Ariad. “We’re delighted that “A Joy to Share” is raising awareness about the Children’s Miracle Network and we’re very excited to be working with the Kinder team to make it happen.”
Planning is already underway for Kinder’s future activations, which will hold more surprises from the Ariad-Kinder collaboration. Ariad also works on Kinder’s Bueno product line.
Agency: Ariad Communications
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