Due North has started off the week off with a new win, the Toronto-based agency has been selected by the Certified Management Accountants Ontario to create a campaign aimed at the Ontario wide financial community

“This is an exciting year for CMA Ontario as we kick off 2012 with the ability to license CMAs as public accountants, and prepare to launch our largest graduating class ever later this year,” said Sharon Armstrong, Vice President Business Development from CMA Ontario.

Aimed at the potential employer or accounting client, the campaign was to let the financial community know that CMAs now have the same public accounting designation as CAs. In other words CMAs, with their already highly regarded management training, are uniquely positioned to bring a new perspective to public accounting.

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Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.