Hotels.com Unveils New Brand, Its All About The H

BY: 

Dave Forde
February 27, 2012

Hotels.com recently unveiled their new global brand, including their animated brand spokesperson, SMART. To help consumers understand the position, television and radio spots were created which reflect the new tagline and logo, see video called “Hotels.com Party Penthouse” can be viewed below.

https://www.youtube.com/user/hotelsdotcom

As part of the rebrand, Hotels.com has also created a new tagline, “Finding you the perfect place is all we do.”

Join your peers!

Get news, tips and other industry news delivered into your inbox for FREE!

Related Stories:

Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


>