Toronto Port Authority Gets Ready For A New Course, Taps Ariad As New AOR

BY: 

Dave Forde
February 9, 2012

Although it will not take place until 2015 in Toronto, the Pan Am games are coming and the the entire city is preparing for its arrival.  The Toronto Port Authority (TPA) recently selected Ariad Communications to redevelop its brand. Ariad has been asked to help better articulate the TPA brand to the TPAs stakeholders. To achieve this Ariad will work with the TPA to refine its brand promise and identity system. This brand plan will then inform a new strategic marketing plan for the organization.

Suzanna Birchwood, Toronto Port Authority Director of Public Affairs, says, “After careful deliberation, we chose to work with Ariad. We are impressed with their clear process, strategic approach and their experience in developing and refining other world class brands.”

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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