Resignation & $4.8M Payment Created Shake Up At Cyberplex Business Unit

BY: 

Dave Forde
February 7, 2012

Waterloo-based Tsavo Media has announced they have been in discussions with Yahoo! as a result of some issues that have resulted in what seems to be some concerns on the quality of traffic that has has been delivered to Yahoo! .  Tsavo Media has now been informed that it will be required to pay approximately $4.8 million to Yahoo! over a reasonable time period currently being discussed, notwithstanding prior information that indicated good quality traffic at that time. This amount may be partially offset by achieving certain performance incentives and anticipated improvements in average revenues per click, but the company noted that there can be no assurance as to how much, if any, of this payment to Yahoo! would be offset through these incentives and improvements.

The fine has also triggered the resignation of Tsavo Founder Ted Hastings, to resign from Tsavo, who’s parent company is Cyberplex Inc.  Hasting became President of Cyberplex when it acquired Tsavooin 2010.  Cyberplex’s Board of Directors has also now formed a special committee to review the status of Tsavo and strategic alternatives to create shareholder value.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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