Evolve Media Launches In Canada

BY: 

Dave Forde
January 26, 2012

As they continue to expand their offering and be a true integrated digital media company,  Evolve Media announced this week the Canadian launch of their digital service. Evolve is comprised of three vertically focused media services divisions including Gorilla Nation (entertainment, news and business, auto, gaming and video), totallyher (women’s lifestyle), and CraveOnline (male lifestyle). By having a specific vertical focus, Evolve is looking to help connect advertisers and publishers in a more meaningful way, and they currently have a reach of over 10 million unique Canadian visitors a month.

“Evolve Media Corp. believes that in today’s crowded market place, brands achieve more by working with experts,” says Walder Amaya, SVP of Canadian and International Operations for Evolve Media Corp. “When we were presented with the opportunity to work with these rapidly growing and fantastic communities we knew that in order to be experts across a varied set of audiences and demographics, we would need to not only build dedicated sales teams for each vertical, but entirely specialized divisions which we have accomplished through totallyher, CraveOnline and Gorilla Nation. Through this, we are able to offer relevant content, context and creative with scale to Canadian advertisers.”

Gorilla Nation, is comprised leading content sides such as NFL.com, Gizmodo, The Guardian, and Reuters.  Totallyher, a women’s focused media services business unit, while CraveOnline is their male  lifestyle vertical.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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