Evolve Media Launches In Canada
As they continue to expand their offering and be a true integrated digital media company, Evolve Media announced this week the Canadian launch of their digital service. Evolve is comprised of three vertically focused media services divisions including Gorilla Nation (entertainment, news and business, auto, gaming and video), totallyher (women’s lifestyle), and CraveOnline (male lifestyle). By having a specific vertical focus, Evolve is looking to help connect advertisers and publishers in a more meaningful way, and they currently have a reach of over 10 million unique Canadian visitors a month.
“Evolve Media Corp. believes that in today’s crowded market place, brands achieve more by working with experts,” says Walder Amaya, SVP of Canadian and International Operations for Evolve Media Corp. “When we were presented with the opportunity to work with these rapidly growing and fantastic communities we knew that in order to be experts across a varied set of audiences and demographics, we would need to not only build dedicated sales teams for each vertical, but entirely specialized divisions which we have accomplished through totallyher, CraveOnline and Gorilla Nation. Through this, we are able to offer relevant content, context and creative with scale to Canadian advertisers.”
Gorilla Nation, is comprised leading content sides such as NFL.com, Gizmodo, The Guardian, and Reuters. Totallyher, a women’s focused media services business unit, while CraveOnline is their male lifestyle vertical.
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