MediaMiser Acquires InfoGlutton Solutions

BY: 

Dave Forde
January 20, 2012

Online media monitoring solution provider MediaMiser, acquired social media and online reputation monitoring firm InfoGlutton Solutions yesterday for an undisclosed sum.  MediaMiser plans to leverage InfoGlutton’s technology and integrate their automated toning engine able to gauge the sentiment of news stories, tweets, blog posts and other content in multiple languages.

“This is our first acquisition and an extremely important one,” said MediaMiser CEO Brett Serjeantson. “Integrating InfoGlutton’s market-tested sentiment technology with MediaMiser’s own social media monitoring and analysis tools will help the company provide real-time, as-it-happens feedback to both large enterprises and SMEs.”

The company also plans to roll out a standalone social media product separate from its flagship software in the coming months.
InfoGlutton co-founder and CEO David Nadeau joins MediaMiser as Chief Technology Officer.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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