MediaMiser Acquires InfoGlutton Solutions
Online media monitoring solution provider MediaMiser, acquired social media and online reputation monitoring firm InfoGlutton Solutions yesterday for an undisclosed sum. MediaMiser plans to leverage InfoGlutton’s technology and integrate their automated toning engine able to gauge the sentiment of news stories, tweets, blog posts and other content in multiple languages.
“This is our first acquisition and an extremely important one,” said MediaMiser CEO Brett Serjeantson. “Integrating InfoGlutton’s market-tested sentiment technology with MediaMiser’s own social media monitoring and analysis tools will help the company provide real-time, as-it-happens feedback to both large enterprises and SMEs.”
The company also plans to roll out a standalone social media product separate from its flagship software in the coming months.
InfoGlutton co-founder and CEO David Nadeau joins MediaMiser as Chief Technology Officer.
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