henderson bas kohn Jumps Into The Real Time Bidding Space With New Partnership

BY: 

Dave Forde
January 4, 2012

During the last six months of 2010 we saw a slew of technology companies launch and in some cases expand their current offering to be part of the real-time bidding space.  Real-time bidding (RTB) allows online advertising to be purchased and served on the fly. Instead of reserving prepaid advertising space, advertisers bid on each ad impression as it is served. The impression goes to the highest bidder and their ad is served on the page.   Toronto-based henderson bas kohn just announced the launch of hbk Audience Media Platform.

 “This is more than a growing trend in the US market; RTB is the new standard operating procedure to reach your target audience efficiently. We want to bring this capability to our Canadian clients,” says Meir Vatagsky, Director of Media & Analytics at henderson bas kohn.

The new offering comes from a partnership between henderson bas kohn and Varick Media Management, both part of MDC Partners.  Varick developed the technology back in 2008, and henderson is branding as hbk Audience Media Platform.  This is a natural fit and something that we started to see towards the end of 2010 year with other communications companies.  With the new platform in place henderson bas kohn will be able to help centralize media buying for clients such as Capital One, Nlercedes-Benz, Maple Leaf Foods, CAA, Zipcar, Porter Airlines and The Weather Network.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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